Tag Archives: ppc

Landing Pages, what are they?

Think of it as golf,  a landing page would be the green where you first drive the ball to. After that, you got to make the putt and get it into the hole. The green is the place you sent prospective customers to and convenience them to buy your product or service . The goal of the text content and design of the landing page is to get the prospective client to buy.

Landing page are designed with focus on your ‘Desired response,’ such as a click through to an offer or the capture of a web visitor’s name and email address. The term ‘conversion’ refers to successfully achieving your most wanted response. Therefore, the most important aspect of pay per view marketing is your conversion rate, defined as the number of people who perform a specific action on your web page.